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Local SEO in Edinburgh: Google, Maps and AI answers
SEO is your place in Google and on the map. GEO is being named when someone asks ChatGPT, Gemini or Google’s AI “where in Edinburgh…”. LUCY Google Care does both for £350 a month plus £299 setup; if you only want weekly Google posts, that’s £150 a month.
Two Google posts a week, eight blog articles a month, every review answered, monthly report.
A post on your Google Business Profile every week, nothing else.
The phrases people search, and who ChatGPT and Google AI name instead of you.
Get a quote in 24 hours Prices exclude VAT. You talk to me, not a sales team.
Local SEO in Edinburgh and Glasgow: LUCY Google Care costs £350 a month plus £299 setup and covers two Google Business Profile posts a week, eight blog articles a month on your site, every review answered, your listing mirrored on Bing and Apple, and a monthly report with a quarterly AI visibility check. Lite is £250 a month without the blog; Plus is £500 a month with citations and a monthly call.
What is local SEO?
Local SEO is the work that gets your business in front of people nearby: on Google Maps, in the “local pack” (the three businesses with a map above the normal results) and for searches with a place name in them. For a salon, clinic or trade, it usually matters more than ranking across the UK.
Three things move it: an active Google Business Profile with weekly posts and every review answered; the same name, hours and services everywhere online; and a website that answers what people actually ask.
What is GEO, and how is it different from SEO?
GEO (generative engine optimisation) is making sure AI assistants such as ChatGPT, Gemini, Perplexity and Google’s AI Overviews know your business and name it in their answers. SEO competes for a place in a list of results; GEO competes to be inside the single answer the AI gives instead of a list.
What helps:
- pages that answer a specific question in the first sentence,
- FAQs and structured data (schema.org) on your site,
- an
llms.txtfile describing the business for language models, - reviews and mentions of your business elsewhere online,
- the same facts about you everywhere.
Nobody honest can guarantee ChatGPT will recommend you. What I can do is measure whether it does today, and show you every quarter how that changes.
What LUCY Google Care does each month
- Two posts on your Google profile every week, drafted for your approval.
- Eight blog articles a month on your own site, drafted by LUCY, approved by you.
- Every review answered, plus a review request after each visit.
- Services and opening hours kept in step with your price list.
- Your listing mirrored on Bing Places and Apple Business Connect.
- New pages sent to Bing through IndexNow, then checked in Google Search Console.
- One monthly report: Google views, calls and clicks, plus a quarterly AI visibility check.
The setup (£299) completes and optimises your Google profile and plans the strategy two months ahead.
How much does local SEO cost?
| Plan | Monthly | Setup | What’s in it |
|---|---|---|---|
| Google posts | £150 | none | one Google post a week |
| LUCY Radar | £150 | £100 | search phrases, rivals, who AI names, monthly report |
| LUCY Google Care Lite | £250 | £299 | Google Care without the blog |
| LUCY Google Care | £350 | £299 | posts, blog, reviews, listings, report |
| LUCY Google Care Plus | £500 | £299 | plus citations and a monthly call |
| LUCY Growth | £699 | £399 | Radar + Google Care + Content calendar, vs. £949 separately |
Be wary of “pay for results” offers that don’t define the result, and of long contracts with no reporting.
How long until it works?
Changes to your Google profile (categories, services, photos, posts) can show on the map within weeks. Website positions for local phrases usually move over three to six months, depending on competition. That’s why the plan is set two months ahead and the monthly report shows what moved, including what didn’t.
Edinburgh and Glasgow
I’m based in Edinburgh and work with businesses across Scotland, Glasgow included. For a Google profile the work is the same wherever you are; what changes is the competition and the phrases, which LUCY Radar measures for your area.
Questions
How much does local SEO cost?
LUCY Google Care is £350 a month plus £299 setup. Google posts alone are £150 a month with no setup fee. LUCY Radar is £150 a month plus £100 setup.
What is generative engine optimisation (GEO)?
Making sure AI assistants such as ChatGPT, Gemini and Google’s AI know your business and name it in their answers.
How do I get my business recommended by ChatGPT?
Pages that answer real questions in the first sentence, FAQs and structured data, an llms.txt file, reviews and mentions elsewhere, and consistent facts about you everywhere. No one can guarantee it, but it can be measured.
Does local SEO still work in 2026?
Yes. AI assistants lean heavily on the same pages and profiles that do well in search, so good local SEO is the base for GEO, not its rival.
Do I need a website from you?
No. Google posts and Google Care Lite work without one; the full Google Care needs a website we can publish the blog on.
Is a Google Business Profile free?
Yes, the profile itself is free. You pay for the time of whoever keeps it active.